For Immediate Release

Contact: Marketing Department
Company: Apple Acura

Apple Acura Launches State-of-the-Art, Interactive Dealership Website with Virtual Test Drives, Interior/Exterior Vehicle Video Spins, eBrochures & More!

York, PA – 08/01/2008 – Apple Acura, York’s leading Acura dealership and used car dealer, announced today the launch of a new dealership website at www.AppleAcura.com. After more than a year of planning and development, online car shoppers will find one of the most interactive, user-friendly, and information-packed car dealership websites in the industry.

The totally redesigned site has an entirely new look than the previous version. Completely redeveloped for maximum search engine viability by their in-house online marketing expert, Apple Acura's website is now optimized for search, and includes online virtual test drives, 360˚ interior & exterior video spins of the new Acura lineup, a vehicle configurator, an advanced lifestyle inventory search function, ebrochures, a CarFinder service, specials across all departments, and more coming in the near future!

"Our goal was to design a site that delivered search rankings to reflect Apple Automotive’s position as Central Pennsylvania’s largest dealer group,” says Bob Gilbert, President of Apple Automotive, Inc. "We were able to build underlying code that adhered to strict guidelines for best search practices, while achieving a highly interactive, intuitive, and user-friendly consumer website. We are confident that the new site will deliver the top web rankings we're looking for and a dynamic and rich online experience for online car researchers and shoppers."

“We chose to build our websites from scratch, in-house, so that we would retain ownership of the source code and have the flexibility we need to add on features in the future as we position ourselves to dominate the local online environment. To achieve our goals, we partnered with some of the top industry solution providers to bring together a solution that would accommodate consumers' end-to-end shopping experience.

Apple Acura has a large selection of new and used cars to choose from, including Ford, Honda, Hyundai, Toyota, Cadillac, Dodge, Acura, Mazda, Nissan, Pontiac, Chrysler, Mercury, Chevrolet (Chevy), Volkswagen, Saturn, and Lincoln. To learn more about Apple Acura visit http://www.AppleAcura.com.

About Apple Acura

Apple Acura of York, PA has served the York County region for nearly three decades. The Acura dealership offers a full service center, collision repair shop, a full line of parts and accessories, and a Car Wash. For more information, visit Apple Acura at http://www.AppleAcura.com or contact the dealership by phone at (717) 854-1800.